When targeting large, aggressive fish in New Zealand's waters, the Rapala Crush City Heavy Hitter is designed to excel.

This 3-inch soft bait is engineered to withstand powerful strikes from larger predatory fish. It features an excellent body roll combined with a compelling side-to-side sway from its paddle tail, designed to entice bites. Constructed from Super T.P.E. material and infused with both salt and a natural baitfish scent, the Heavy Hitter offers enhanced appeal and superior durability. It can be rigged effectively on a standard VMC Brawler Jighead for fishing in open water, around structure, or when jigged near the bottom. For anglers fishing in heavy cover, the Heavy Hitter can also be rigged with a weedless hook to target fish in deeper, more challenging environments. This baitfish imitation is crafted to consistently attract attention and generate strikes.